Direct Marketing Products – Good, Better, and The Best

When a home business owner is considering which direct marketing products they want to sell several questions should come to mind:

1. How much manual labor is involved per sale?
2. What are the operating expenses for my business?
3. If my goal is X amount per month, how does that break down?

I Didn’t Work This Hard For The Man

Running a business demands work, but the home business community all agrees that we’re after a certain lifestyle. We want the time with family and friends that our job makes impossible.

Setting aside the time it takes to set everything up, what sort of time demand will my new business ask of me daily?

Different home business opportunities will insist you only need to spend 2 hours per day but no two people work exactly the same way.

If we understand what we’ll have to do in advance, our own estimate would probably be more accurate. When we have the advantage of a working system or model it is easier to break down the daily tasks, which makes it easier to anticipate how long each will take.

Why Am I Still Losing Money?

Direct marketing products require some type of advertising either by mail, email or online. While advertising can be expensive, there are many ways to promote our products with little to no cost.

Some companies pay thousands in advertising to generate millions in profits. We can expect a ratio based on our advertising and our return on investment.

It’s important to advertise without overspending. Setting the budget limit per week or per month should prevent this from happening.

What Financial Return Do I Need Per…

We usually set our goals for a new business on a per month basis to follow billing cycles. This amount needs to be broken down into daily goals. By holding ourselves accountable to the activity necessary to reach daily goals, we’ll reach the monthly goal.

For instance if we need the business to generate $10,000.00 per month, we’ll need at least 2500 per week and 500 per day on a 5 day workweek.

If I know this prior to deciding which direct marketing products to sell, it’s easier to answer my other two questions.

The Good Products

Using an online store or website, any number of common products can be sold through the drop shipping method. This is also true for many MLM businesses.

Profits are calculated on the difference between our price and the purchase price. Shipping can either be added to the customer’s price or reduced from our profits. Either way we can calculate how many items per day we would need to sell in order to reach that $500.00 goal.

In the case where the items we sell have a wide range of prices, we might need several months to determine an average order. When we have the average we’d know how many orders per day are needed to reach our goal.

The Better Products

Any item that can be downloaded, whether we created the product or not, has a more profitable margin for several reasons:
a) No inventory costs, storage costs, manufacturing costs etc…
b) No importing, exporting or shipping costs are necessary.
c) Cost per item is usually low enough to attract more buyers.

Owners of intellectual products make it a point to tell prospective marketing affiliates the profit margin on their material.

Business for e-books is booming because most marketing professionals understand how to quickly setup campaigns to move these resources. Every one of these direct marketing products represents a unique income stream; most are capable of reaching our monthly goal on their own.

The Best Products

The top tier isn’t simply reserved for items that cost a lot and produce generous income to the marketer. These are the products that perform.

Whether in the form of a physical product, a membership or an investment, these products are typically designed for increasing wealth.

People aren’t going to buy top tier products unless they have faith that these products will benefit them far beyond the purchase cost. These products stand upon a proven track record, not the endorsement of late night infomercial actors.

Finding What We’re Looking For

The law of attraction is at work for these products for two reasons:
1. The people who want them are already prepared to meet the cost.
2. Once the marketer has managed to introduce these products to the people who want them, their work is done.

Not everyone has the self confidence necessary to act upon their desire for great wealth. Most people are too timid to overcome the purchase price. The marketer can do nothing more than bringing together the people who want a product, with that product.

Free Ways to Marketing Products Online

There are many ways one may market products online. Free, low cost and paid advertising are available options. For those business owners and entrepreneurs who are conscious of their budget and want to keep costs down are open to find free methods to market their products/services online. Fortunately for them they do exist. Some examples include:

– Free Classifieds: There are hundreds of free classified sites on the Internet. Do a search for “free classifieds ads” and see what comes up. Lots of sites to choose from and all you have to do is sign up and post an ad in the city, state or country of your choosing. Post as many as you want!

– Article Marketing: Writing articles on subjects of interest or relevance to your niche benefits you in the long run. Your articles may place you as a authority in your chosen field. Search engines love content so the more you write the more likely your articles will appear in the rankings.

– Squidoo: This content-rich site ranks high in the search engines so create a lens and link your lens with your website or blog and over time your lens will show up in the rankings.

– Social Networking/Web 2.0: MySpace and Facebook are the most popular sites on the Internet where millions sign up for free to communicate with friends/family and share information. These social networking giants also have venues to market products online as well. Create a Facebook Page and market your products/services on it. Go to the classifieds section on MySpace and post your advertisement.

Marketing products online should not be so costly and eat up a huge chunk of a business owner’s marketing budgets. Granted, it may take some time to get results going the free advertising route, but incorporating at least one or two free marketing strategies consistently can add up in the long run.

Top 5 Network Marketing Products

There are literally thousands upon thousands of Network Marketing Products that are offered for distributors to sell. With that being said, a significant component of your success as a Network Marketer is actually choosing a company that you really like with a product that you would really like to sell. The Top 5 Network Marketing Products are the following…..

1. Gold And Silver Assets: The majority of us don’t possess enough of it. Almost all of us need a lot more of it. These are products that no one would be ashamed to sell due to the fact it’s in such high demand right now. The expected skyrocketing of Gold and Silver price ranges over the next couple of years makes these kinds of assets a no brainer.

2. Discount Membership Programs: Times are very hard right now. Anybody could benefit from being able to save money on many of life’s necessities. Possessing the capability to clearly show troubled individuals how they can save hundreds of dollars on things they’re already shopping for is certainly powerful in this day and time.

3. Cosmetics: As long as women possess the desire to look their very best, Cosmetic products will always be talked about as one of the top Network .

4. Energy Products: There is a new found demand for energy items in the industry. I’ve found everything from energy drinks, juices, and shakes, to bracelets and chains. These items are mainly for those who work out frequently, or those people who really feel like they require that extra energy boost through the day.

5. Weight Loss Items: Obesity is a huge challenge in this particular country. As long as this is the situation, there will constantly be a demand for weight loss merchandise. Along with the pills, potions and lotions, you’ll come across distinctive products such as a T-Shirt that is made to work out the abs and pectorals while being worn.

When choosing a Network Marketing Product to advertise, make sure you are able to become a “product of the product”. Your own personalized testimonial of the merchandise you’re selling will go a long way with your potential prospects and consumers. You should also do some market analysis on the item you’re thinking about promoting to make sure that there is an established market for it.