Important Aspects of Marketing Products Online

There are a number of tools that you can use for marketing products online. There are social media networks, forums, free advertising websites, paid advertising and much more. You need to go through your options, find out which ones reach your target audience and make the most of them while staying within your budget. It is easy to spend a lot of money on marketing and not have any results. Many beginners experience this when they are doing the marketing themselves. This can be considered as a learning process.

You can prevent this by keeping a close watch on the marketing methods that are working for you and those that aren’t. When you find something isn’t working, change or eliminate it and focus on those that are bringing positive results.

Once you have it sorted out which marketing methods you will be using, you can create a better plan for these promotions. It is essential that you have such a plan so that you can remain focused on your objectives. Have goals with marketing products online so that you will always have something to work towards and have something to mark your progress with.

In terms of the spending on these promotions, create a budget divided into the groups of methods that you are using. Stick to this budget unless you save funds on another aspect or gain more to allocate to this area. Try to find good deals for advertising if possible and take advantage of free offers. You might be surprised at how much business you can obtain from free methods of marketing.

There is a lot of time taken marketing products online. There is probably more at the beginning when you are just getting started. You have to create a certain level of visibility for others to even find you online then you have to create a good reputation. This takes a lot of time and effort but it is necessary. Of course, you have to keep this effort consistent to keep the business growing.

It is this amount of time and effort that marketing takes that encourages individuals to hire professionals. They create a marketing plan for you with your supervision. They already know how to reach your target market and they understand the most effective promotional methods for this. They not only create the plan but they also implement it. This saves you a lot of time and hassle. You are left to concentrate on running your business while they continue marketing products online for you. They also give you reports to show their work and the results.

While some businesses do make plenty of profit without these services, the most successful ones outsource this marketing because of the time it saves and the results that are given.

Ecommerce Marketing – How to Use Buyer Source Tracking to Analyze Your Online Sales Funnel

So how do you determine which portion of your Ecommerce marketing business is accounting for 80% of your sales, using 20% of your resources?

You must track your buyer sources. You must compile tracking data, and then analyze that tracking data until you have teased out the 20% that is most profitable for you.

There are a number of ways that you can do this. You can use tracking software on your web site that tracks the origination of your traffic (using ip addresses, cookies, or some other similar technology). This is the most popular method – and it is the easiest to use and to set up.

However, I use a different method, one that is considerably harder to set up, and does require a few minutes of my time each month the compile the data. However, I believe that I get better long-term results by using my method.

Keep in mind, however, I only track about 60 or 70 different incoming traffic sources, as I do not generally use PPC or other keyword Ecommerce advertising. If I did, and I had perhaps 100’s or even 1000’s of incoming traffic sources (treat each keyword and keyword origination point as a source), then I would be forced to incorporate tracking software, however I believe I would use it in conjunction with my current method.

Before I describe in detail my method, let me explain the methodology behind it.

First, what is more important? Knowing where our traffic comes from, our subscribers come from, or our buyers come from?

Since our buyers are the ones who pay our monthly bills and our vacations, I consider knowing where my buyers are coming from as premium information.

Tracking traffic and subscribers is only useful for short term evaluation and helps us make short term traffic decisions. Buying decisions by subscribers may take months, so if we relied on buying data alone to decide on our traffic sources, we would have to wait a longer period of time before receiving preliminary information. And I do consider traffic and subscribers as preliminary information.

Once I have buying data on my traffic and subscriber sources, I can then make decisions about the actual value of my various Ecommerce marketing traffic and subscriber sources.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.

Want to learn more Internet marketing techniques on how to build a successful businesses online?

If so, read about and download my brand new free eBook 27 Habits of Internet Marketing Super Stars.

5 Secrets to Sell More Network Marketing Products

Many people who go into network marketing fail to make many sales because they are not actual “marketers” and do not have the necessary knowledge or experience to properly market their products. However, distributors can increase sales by following a few simple rules.

1. Sell More Products to People Who Are Interested

Most network marketers try to sell their product to everybody. However they are missing a key concept in marketing: find the target audience and sell to them. Friends and family can only purchase a limited amount of a product before they can no longer afford it or no longer need it. Instead consider who needs, wants and will use your product. Target that specific audience and market to them using marketing methods such as internet marketing, brochures and flyers, newspaper and magazine advertisements, etc.

2. Use Online Marketing

A custom website is a powerful marketing tool because it allows people to find the product and obtain information on their own. This saves the network marketer hours of searching for consumers. It also automates a large part of the sales process, allowing the distributor to work with people who are sincerely interested. But most network marketing companies only offer their members a simple page on their main website with little or no access to change the information. Network marketers can increase sales by creating a separate website and driving traffic to it.

3. Use Social Media Marketing

Social media and viral marketing are two of the most powerful methods of promoting any business; they are inexpensive and effective. Create something of value, such as a video with important information, an eBook, or a piece of software with an advertisement in it, and offer it for free. Contact people you know who may have friends, family or clients interested in your products and ask them to distribute your marketing piece as well. You will find that your marketing message will spread much farther and faster than it would simply sitting on your website, waiting for a click.

4. Create an Opt-in List

Another powerful way to sell more network marketing products is to use an opt-in list. People who visit the website should be encouraged to sign up for a newsletter. After an email list has been compiled, the distributor should build rapport and obtain the potential customers’ trust by providing useful information. By providing valuable information, backed up by reliable research, you can establish yourself as an expert. Once that trust has been established, you can sell product via email.

5. Focus on the Customer

When speaking to a potential customer about the network marketing products, try to see things from their point of view. Learn their needs and desires, and then try to match your products to those needs and desires. Tapping into customers’ interests and needs is much more effective than trying to create interest or need where there wasn’t any to begin with. This will also help you determine who your real target is so that you can dedicate your time to the audience that will actually make a purchase.